About Section 4: Persuade

If you have assessed the expected business benefits and costs and decided your company should offer a paid family & medical leave benefit in the U.S., you may still need to convince others in your organization. Often, employers have implemented PFML after one individual persuaded senior decision makers. This section serves as a tactical guide for those individuals to "make the case" for PFML internally. If you are a senior decision maker yourself, you may also draw upon this section to convince your peers.

Business group meeting.jpg

Get Started: Sub-Sections


Determine who your audience is and what motivates them


Lay out a persuasive and customized line of reasoning for why your company should offer PFML


Look around your organization for potential PFML supporters and engage them